Customer Innovation
Today’s reading pick:
Customer Innovation
This reading pick is awesome when you need a kick in the butt to turn outside-in. The focus is on the so called “reverse value chain”. Everything starts with customer wishes and based on those you develop innovative products or services.
No matter if you are a business student or manager and have to develop a company strategy, this book is just right. Not always easy to read but in summary it is all about connecting, converting and collaborating with your customers.
Focus on being a solution provider! It is well known that the salesperson will be more successful by finding out what their customer really wants. Go the extra mile and offer full pack solutions with added features and services, but be aware with these features the price will increase and this might have the effect that the customer turns away.
4 things are crucial:
Everything is one package - one sale one package.
With the purchase of the package your customers have upgrades or service included.
Training or advising your customer is already included.
Your offer comes with different financing possibilities.
Enjoy reading and improving!
In a world where leadership often equates to tough exteriors and unyielding authority, "Dare to Lead: Brave Work. Tough Conversations. Whole Hearts." stands as a beacon of hope and transformation.
In the realm of business literature, few books tackle the unglamorous, gritty realities of leading a company through turbulent times. "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz does just that.
Why does Emotional Intelligence (EQ) matter, and in what ways can it impact our lives more significantly than IQ? In "Emotional Intelligence: Why It Can Matter More Than IQ," Daniel Goleman introduces a groundbreaking argument that our emotional abilities can be more powerful than our measured intelligence.
Why do some organizations succeed in inspiring action, both internally among employees and externally among consumers, while others falter? "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek
"How to Win Friends and Influence People" is one of the quintessential self-help books, penned by Dale Carnegie in 1936, yet its teachings remain relevant today.
"The Fifth Discipline: The Art & Practice of The Learning Organization" by Peter M. Senge is a pioneering book that introduced the idea of a "learning organization."
In "Side Hustle: From Idea to Income in 27 Days," Guillebeau outlines a step-by-step plan for anyone looking to create an additional income stream without quitting their day job.
"The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More" is a compelling narrative that inspires readers to turn their passions into income.
"How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off" is an insightful guide that provides a clear roadmap for small business owners looking to grow and expand their operations.